20+ Years of Experience

Resume

• November 2023 to July 2024

  Collibra

  User Experience Specialist

  An integral member of the Digital Marketing team for Collibra.com and nine auxiliary websites.

  Collaborated with senior leadership including the Chief Marketing Officer (CMO), Directors, Developers and Designers on marketing campaigns.

  Liaison with Creative Department, Social Media Specialists, Developers and Web Designers.

• April 2019 to November 2023

  Warner Bros. Discovery

  Senior User Experience Designer

  Helped to define and maintain the user experience for the following streaming services; Discovery+ (launched January 2021), and Max (launched May 2023).

  Advocate for Continuous Discovery Methodologies and ongoing user testing with key customers.

  Collaborate with senior leadership, product, content strategist, creative directors, and engineers to validate business and technical requirements.

  Create user journeys, competitive analysis and journey maps to help define the user experience for upcoming Discovery+ design features and functionality.

• 2016 – 2019

  Citi

  Vice President, Senior User Experience Architect

  Collaborate with senior leadership, product/journey owners, content strategists, creative directors, business analysts and engineers to validate business and technical requirements.

  Creative lead for our external digital agency. I currently manage twelve digital projects across four creative teams.

  Create wireframes, site maps, personas, use cases and process flows that define product interaction needs and requirements.

• 2013 – 2016

  Starwood Hotels & Resorts

  Lead Information Architect

  Lead Information Architect for the website redesign of Sheraton, Le Meridien, Tribute Portfolio, Design Hotels and Starwood Preferred Guest (SPG) for desktop and mobile platforms.

  Participated in design concepting and product strategy for SPG loyalty programs.

  Provide a mentorship role to internal contractors and Information Architects.

• 2009 – 2013

  McGraw-Hill

  Senior Information Architect

  Create wireframes and process flows for online assignment applications used by both university instructors and college students across all subjects and disciplines.

  Collaborate with business analysts, interaction designers and engineers to validate business requirements.

  Conduct on going multi-disciplinary team focus groups and usability testing sessions to gather requirements from customers and business stakeholders.

  Lead and/or provide a mentorship role to internal contractors and junior information architects.

• 2008 – 2009

  1-800-Flowers.com

  Senior User Experience Architect

  Collaborated with senior and executive management to define, create and implement enterprise-wide, user-centered best practices within 1-800-Flowers.com and their respective brands.

  Set goals, objectives and moderator testing scripts for usability sessions and focus groups.

  Conducted usability testing and focus groups for 1-800-Flowers.com and other brands in the company portfolio.

2007 – 2008

IBM

Senior Information Architect

Senior Information Architect for the Innovation Center (a design/development agency within IBM).

Consultant for Metropolitan Life, Morgan Stanley, CIGNA Healthcare and Time Warner.

Coordinated with project managers, visual designers, copywriters, business analysts, programmers, quality assurance professionals and client executives to define strategies and goals.

Design business workflows, wireframes, site maps and user needs assessments.

• 2006 – 2007

  R/GA

  Interaction Designer

  A member of the user experience team for both Verizon Wireless and Purina Brand accounts.

  Worked with external clients to define short and long term strategies and goals.

  Coordinated with project managers, visual designers, copy writers, business analysts, IT programmers, quality assurance professionals and client executives to define strategies and goals.

  Design business workflows, wireframes, site maps and user needs assessments.

• 2004 – 2006

  Reed Elsevier, INC

  Online Creative Director | Senior Information Architect

  User Experience Team Leader for the Reed Business Information Corporate Web Design Team

  Partnered with corporate strategy and business executives to define online business strategies.

  Developed user experience/revenue strategies for over 85 websites in the organization’s portfolio.

  Managed a team of four designers/information architects.

• 1999 – 2004

  New York Time | Golf Digest.com

  Senior Web Designer

  Responsible for the overall content, appearance and presentation of Golfdigest.com.

  Coordinate with the general manager and managing editors on matters of content and presentation.

  Represented the organization in the creation and promotion of major golf tournaments in North America and Europe with sponsoring partners (eBay, Amazon.com and Dreamworks SKG.)

• 1990 – 1999

  CMP Media, Inc

  Graphic Designer/Web Designer

  Ongoing maintenance of the ten Channel Group websites including Computer Reseller News, VARBusiness and Computer Retail Week.

  Developed marketing sub-sites for vendors such as Compaq, Dell and Computer Associates.

College +
Certifications